About the Diploma Programmes
The 1-year diploma programmes at BRD College, Roorkee are designed to build strong fundamentals and job-ready skills in marketing, sales, retail, and digital promotion. Each course combines theory with practical learning, live activities, projects, field work, and internship exposure.
The curriculum focuses on real-world application through communication skills, consumer understanding, branding, sales techniques, store operations, online marketing, analytics, and entrepreneurship. Students gain practical confidence to work in local businesses, regional industries, and modern digital workplaces.
These programmes are ideal for students after 10+2 who want beginner-friendly, skill-based training that leads to careers such as marketing executive, sales executive, retail associate, social media manager, and digital marketing executive.
Programmes Offered
Choose from practical, industry-based diploma tracks designed for job readiness and skill development
Diploma In Marketing (1 Year)
This programme builds strong fundamentals in marketing, digital and offline promotion, and campaign planning. Students learn through month-wise modules, practical activities, field work, and projects focused on real business needs.
Core Subjects
| Subject |
|---|
| Introduction to Marketing |
| Business & Communication Skills |
| Consumer Behavior |
| Marketing Research |
| Branding & Product Management |
| Advertising & Promotion |
| Subject |
|---|
| Sales & Distribution Management |
| Digital Marketing Fundamentals |
| Advanced Digital Marketing |
| Marketing Analytics & Tools |
| Entrepreneurship & Startup Marketing |
| Internship + Final Project |
Career Opportunities
- Marketing Executive
- Sales Executive
- Social Media Manager
- Business Development Executive
- Brand Executive
- Digital Marketing Assistant
Diploma In Sales Management (1 Year)
This programme focuses on practical sales skills, customer handling, communication, CRM tools, and sales leadership. Students learn through role plays, live practice, case studies, and industry exposure to become job-ready sales professionals.
Core Subjects
| Subject |
|---|
| Introduction to Sales & Business Basics |
| Business Communication & Soft Skills |
| Consumer Behavior |
| Sales Process & Techniques |
| Personal Selling Skills |
| Marketing Management Basics |
| Subject |
|---|
| Customer Relationship Management (CRM) |
| Sales Planning & Strategy |
| Sales Force Management |
| Sales Forecasting & Budgeting |
| Digital Sales & Modern Tools |
| Internship / Project & Final Assessment |
Career Opportunities
- Sales Executive
- Business Development Executive
- Area Sales Manager
- Relationship Manager
- Retail Sales Manager
- Customer Relationship Executive
Diploma In Retail Management (1 Year)
This programme is built around retail basics, store operations, customer handling, inventory, e-commerce, and practical store-level training. Students gain hands-on experience through case studies, role plays, store visits, and internship exposure.
Core Subjects
| Subject |
|---|
| Introduction to Retail Industry |
| Basics of Management |
| Retail Marketing Fundamentals |
| Sales & Customer Handling |
| Visual Merchandising |
| Inventory & Supply Chain |
| Subject |
|---|
| Retail Operations |
| Retail Finance Basics |
| E-commerce & Digital Retail |
| Human Resource in Retail |
| Entrepreneurship in Retail |
| Internship + Project |
Career Opportunities
- Store Manager
- Sales Executive
- Merchandiser
- Retail Operations Executive
- E-Commerce Associate
- Assistant Store Manager
Diploma In Digital Marketing and Advertisement (1 Year)
This programme covers digital marketing tools, social media promotion, advertising, SEO, analytics, content creation, and live campaign execution. Students build a portfolio through real projects, freelance-style work, and internship practice.
Core Subjects
| Subject |
|---|
| Foundation + Computer Basics |
| Communication + Business Basics |
| Website Development (WordPress) |
| SEO (Search Engine Optimization) |
| Content Marketing + Blogging |
| Social Media Marketing |
| Subject |
|---|
| Paid Ads (Performance Marketing) |
| Email + WhatsApp Marketing |
| Analytics & Tracking |
| Graphic Designing + Video Editing |
| Advanced Digital Marketing + AI |
| Live Project + Internship + Freelancing |
Career Opportunities
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Ads Manager
- Content Creator
- Freelancer / Entrepreneur
Why Choose These Diploma Programmes at BRD?
Practical, beginner-friendly, and job-ready training designed for real-world careersIndustry-Based Training
Curriculum focused on current marketing, sales, retail, and digital industry needs.
Practical Learning
Monthly projects, field work, live campaigns, store visits, and internship exposure.
Skills Development
Communication, sales, digital marketing, creativity, and analytical thinking are developed throughout the year.
Quick Career Entry
One-year structure helps students move quickly into employment or self-employment.
Placement Support
Resume guidance, mock interviews, and job support for eligible students.
Guest Lectures & Local Exposure
Industry talks, Roorkee/Haridwar business exposure, and practical workshops keep learning career-focused.
Programme Snapshot — Key Features at a Glance
A quick overview of the four diploma options and their career focus| Feature | Dip. in Marketing | Dip. in Sales Mgmt. | Dip. in Retail Mgmt. | Dip. in Digital Mktg. |
|---|---|---|---|---|
| Duration | 1 Year | 1 Year | 1 Year | 1 Year |
| Focus Area | Marketing foundations, branding, research, promotion | Sales process, customer handling, CRM, strategy | Retail operations, merchandising, inventory, e-commerce | SEO, social media, ads, content, analytics, AI tools |
| Entry Requirement | 10+2 pass (any stream) | 10+2 pass (any stream) | 10+2 pass (any stream) | 10+2 pass (any stream) |
| Key Roles | Marketing Executive, Social Media Manager | Sales Executive, Business Development Executive | Store Manager, Sales Executive | Digital Marketer, SEO Specialist |
| Industries | Local businesses, FMCG, agencies, e-commerce | Retail, FMCG, services, field sales | Malls, showrooms, retail chains, e-commerce | Startups, agencies, online businesses |
| Further Studies | Advanced marketing, business, and branding studies | Sales management and business development studies | Retail and merchandising management studies | Advanced digital marketing and advertising studies |
Admissions Open 2026
Join BRD College, Roorkee for practical, industry-ready diploma training in marketing, sales, retail, and digital marketing.